Straight answers about websites, written for small business owners, not web developers. No jargon, no sales pitch, just what we have learned building custom sites since 2014.
What is an llms.txt file? It is a plain text file that sits on your website and describes your business in simple language, written for machines rather than for visi ... read more.
September 23, 2026
What should actually be on my website's FAQ page? The questions customers really ask you, answered the way you would answer them on the phone. That sounds ... read more.
September 16, 2026
Where does AI get its information about my business? From four places, and you only control one of them well. Your own website is the first. The actual wor ... read more.
September 9, 2026
How long before a new website shows up in AI search? Faster than you would think for Google, slower for everything else, and it depends far more on what the site say ... read more.
September 1, 2026
How do I tell customers who I am not for? Plainly, on your website, in a sentence you would actually say out loud. I know that sounds like turning away bus ... read more.
August 25, 2026
How does AI decide what my business is best at? It reads your website and picks whatever is clearest. Not whatever is most important to you. Not ... read more.
August 18, 2026
Should I put prices on my website? Yes. And I want to tell you about the one downside nobody mentions, because I ran straight into it myself. Most website ... read more.
August 11, 2026
Picture the counter guy at the local hardware store. You walk in and ask "who's a good plumber around here?" He doesn't hand you the phone book turned to the page for plumbers, no, he giv ... read more.
August 4, 2026
Let me tell you about my buddy's boat. He loves that boat. He also spends more weekends fixing that boat than floating in it. Every time I talk to him he's got something ... read more.
July 28, 2026
Anyone can write a website in seconds now. Type a prompt into an AI tool and out comes a whole page of text. Lots of new sites are built just like that. Here's the problem, they all sound ... read more.
July 21, 2026
The first question almost everyone asks me is "how much does a website cost?" It is also the question most web companies dodge. They want to get you on a call before they say a ... read more.
July 14, 2026
The number one question I get is "Tom, how do I get more traffic to my website?" And I finally have to say it out loud... that's the wrong question!</st ... read more.
July 7, 2026
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