Aggieland Website Design

Small Business Web Design Resources

Straight answers about websites, written for small business owners, not web developers. No jargon, no sales pitch, just what we have learned building custom sites since 2014.

Should I Put Prices on My Website?

Should I Put Prices on My Website?

By Tom Bruch

Should I put prices on my website? Yes. And I want to tell you about the one downside nobody mentions, because I ran straight into it myself. Most website ... read more.

August 11, 2026

What Is AEO, and Why Should a Small Business Care?

What Is AEO, and Why Should a Small Business Care?

By Tom Bruch

Picture the counter guy at the local hardware store. You walk in and ask "who's a good plumber around here?" He doesn't hand you the phone book turned to the page for plumbers, no, he giv ... read more.

August 4, 2026

WordPress vs. Custom: Which Is Right for Your Business?

WordPress vs. Custom: Which Is Right for Your Business?

By Tom Bruch

Let me tell you about my buddy's boat. He loves that boat. He also spends more weekends fixing that boat than floating in it. Every time I talk to him he's got something ... read more.

July 28, 2026

Why Your Website Needs to Sound Like You (and Not Like Bob, your AI)

Why Your Website Needs to Sound Like You (and Not Like Bob, your AI)

By Tom Bruch

Anyone can write a website in seconds now. Type a prompt into an AI tool and out comes a whole page of text. Lots of new sites are built just like that. Here's the problem, they all sound ... read more.

July 21, 2026

How Much Should a Small Business Website Cost?

How Much Should a Small Business Website Cost?

By Tom Bruch

The first question almost everyone asks me is "how much does a website cost?" It is also the question most web companies dodge. They want to get you on a call before they say a ... read more.

July 14, 2026

Why Is More Website Traffic the Wrong Goal? Here's What Actually Gets You Customers.

Why Is More Website Traffic the Wrong Goal? Here's What Actually Gets You Customers.

By Tom Bruch

The number one question I get is "Tom, how do I get more traffic to my website?" And I finally have to say it out loud... that's the wrong question!</st ... read more.

July 7, 2026

Do You Really Need a Custom Website, or Is Wix Enough?

Do You Really Need a Custom Website, or Is Wix Enough?

By Tom Bruch

I get this question almost every week. Somebody is starting a business, money is tight, and Wix or Squarespace looks cheap and easy. So do you really need a custom website</strong ... read more.

July 3, 2026

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

By Tom Bruch

We love projects that honor a client's original vision while bringing it into the modern digital age. That's exactly what happened when legendary cutting horse trainer and clinician Lindy Burch ask ... read more.

April 10, 2026

Why Redesigning Your Website Is Worth It - Even When You Absolutely Love the Original

Why Redesigning Your Website Is Worth It - Even When You Absolutely Love the Original

By Tom Bruch

Change is rarely easy. Especially when it comes to something that already feels just right. We've all been there: a website you've lived with for years starts to feel like an ... read more.

April 5, 2026

What Does a Custom Website Look Like for an Engineering Company? A Dunham Engineering Case Study

What Does a Custom Website Look Like for an Engineering Company? A Dunham Engineering Case Study

By Tom Bruch

What does a custom website look like for an engineering company? It has to do something most small business sites do not: explain technical, high-stakes services (inspections, ... read more.

February 28, 2026

Celebrating 20 Years with Lyle's Ropes & Strings: A Website Built for the Future

Celebrating 20 Years with Lyle's Ropes & Strings: A Website Built for the Future

By Tom Bruch

For two decades, we've had the privilege of working alongside Lyle's Ropes & Strings - a company rooted in craftsmanship, quality, and a deep connection to the ropi ... read more.

February 23, 2026

Exciting News: Welcome to the Brand-New StockHorseTexas.org!

Exciting News: Welcome to the Brand-New StockHorseTexas.org!

By Tom Bruch

If you've been part of the Stock Horse of Texas family for a while, you might remember the original website we helped bring to life back in 2016. It served the association well for nearly a decade ... read more.

January 12, 2026

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