Why Your Website Needs to Sound Like You (and Not Like Bob, your AI)

Anyone can write a website in seconds now. Type a prompt into an AI tool and out comes a whole page of text. Lots of new sites are built just like that. Here's the problem, they all sound the same with the same marketing jibberish, and your customers know it.

Remember, I don't care what business you are in, people buy from people. Your website is usually the first conversation a customer has with you, and it needs to sound like you, not your ChatGPT named Bob (mine is Skippy, a story for another time).

Why does everything online suddenly sound the same?

This is fascinating… AI learns from everything out on the web, so it gives back an average of all that stuff.  So, like C+ stuff that passes, but really is pretty crappy. That's why AI copy is smooth, polished, and completely forgettable. It uses the same phrases, rhythm, and stupid buzzwords. Read enough of it and your customers' eyes glaze over. 

What does sounding like you actually do for your business?

THIS IS IMPORTANT!  It builds trust, and it does it before a customer ever calls or emails you. When your site tells your real story, in your words, a visitor gets a feel for who you are and whether they want to work with you. Trust is what turns a visitor into a customer.

Can customers really tell the difference?

Yes, even when they can't name it, they feel it. They may not think "this was written by AI," (unless it is littered with the dreaded em dashes!) but they feel that something is just off, and they move on. On the flip side, when a site sounds genuine, someone they can identify with, people relax. They think "these are my kind of people." 

So, how do you get your real story online?

Most business owners HATE writing about themselves.  I bet you do too.  But you don't have to be a writer. This is exactly why we built our Tell Your Business Story service. We have a thirty-minute conversation with you, we record it, and we turn your real words and real stories into the content for your site. It sounds like you because it is you. It's the single most effective thing most businesses can do to stand out online.

Does this help with Google and AI search too?

Absolutely! Real human content gives search engines and especially AI something genuine to point to. Generic BS doesn't. So not only is writing like a real person great for trust, it's even better for being found. This is our job now, and we build every site with that in mind.

As I like to put it: AI can fake a lot. But it can't tell your story. If you want a website that sounds like your business, let's talk.

Common questions

Why not just use ChatGPT to write my website?

You could.  But it only gives you a starting point and it will sound like every other AVERAGE ChatGPT website in the world. Remember the value is in your story, which a machine just can't make up.

I hate writing, can you help me write my content?

Yes. That is our Tell Your Business Story service from $495. You talk, we write, you sound like you.

Will AI replace web designers?

It already has replaced the lazy, copy-and-paste kind (hello ChatGPT Bob!). It cannot replace real people who actually understand you and your business and build something true to it.

Tom Bruch has built websites since 1998 and is the owner of Aggieland Website Design.